Fast Food Nation: Growing Older, But Still Apt

I just finished reading Eric Schlosser's incredible book, Fast Food Nation: The Dark Side of the All-American Meal. Originally published in 2001, I find it a little ridiculous that I have only now added it to my repertoire of food- and farming-related literature.

Fast Food Nation is just as relevant today as it was over a decade ago. Just about everything Schlosser relates - apart from certain statistics, which are obviously now a little out of date - still rings true.

In his introduction, Schlosser describes the illusory cheapness of fast food, laying out the spine of his argument:

But the value meals, two-for-one deals, and free refills of soda give a distorted sense of how much fast food actually costs. The real price never appears on the menu.

The discussion of what cheap food actually costs is one upon which I have dwelt in the past. (Heck, the topic came up in my last blog post.)

Schlosser delves into detail, exploring every nuance of the hidden costs of fast food in this fine example of investigative journalism. He journeys from meat packing plants in Iowa to ranches in Colorado, speaks with food scientists and illegal aliens, discusses nutrition and economics and history with folks who represent every link of the vast chain that is the fast food industry. And he goes to great lengths to explain, in excruciating detail, what - and who - those hidden costs are.

Suffice to say, these costs are extensive, not to mention pervasive. From public health to worker safety, from environmental costs to animal treatment, from government corruption to international policy, the costs of fast food extend into our daily lives. But all we can see is the dollar menu.

I wish, more than ten years after the appearance of Fast Food Nation, that the circumstances surrounding its conception and publication were different. I wish our country's food and worker safety policies were improved. I wish that meat packing plants were required to pay for the air pollution and resulting medical expenses. But this book is as applicable today as it was in 2001, which is a real shame.

To close, a few passages from the epilogue, which I found especially astute.

During the past two decades, rhetoric about the "free market" has cloaked changes in the nation's economy that bear little relation to real competition or freedom of choice. From the airline industry to the publishing business, from the railroads to telecommunications, American corporations have worked hard to avoid the rigors of the market by eliminating and absorbing their rivals...

The history of the twentieth century was dominated by the struggle against totalitarian systems of state power. The twenty-first will no doubt be marked by a struggle to curtail excessive corporate power. The great challenge now facing countries throughout the world is how to find a proper balance between the efficiency and the amorality of the market. Over the past twenty years the United States has swung too far in one direction, weakening the regulations that safeguard workers, consumers, and the environment. An economic system promising freedom has too often become a means of denying it, as the narrow dictates of the market gain precedence over more important democratic values.

Today's fast food industry is the culmination of those larger social and economic trends. The low price of a fast food hamburger does not reflect its real cost - and should. The profits of the fast food chains have been made possible by losses imposed on the rest of society. 

Holey Darned Socks, Batman!

Yesterday, I darned my first sock.

I know what you're thinking... isn't this blog about farming and agriculture? Indeed it is. So why am I telling you about my socks, which are clearly in need of replacement?

The lure of self sufficiency is a very strong motivation for me. I normally think of this in terms of growing my own food, and being self sufficient from that perspective. But, while I am no seamstress, I regularly repair rips in my shirts and jeans, sew buttons, stitch hems, put in darts, and do other handy little sewing projects that extend the life of my clothing as much as possible.

One of the problems I see with our conventional food system is how wasteful it is. Alternative food systems such as organic and biodynamic agriculture seek to minimize that waste. The ideal farm is a closed system. For example, vegetable waste and manure become compost, which nourishes future growth. But why seek to minimize waste in your food system if you aren't going to do the same elsewhere?

I've ranted discussed previously the issue of the "hidden costs" of conventional agriculture. The same is true for any purchase one makes. When you purchase a cotton T-shirt, as Annie Leonard (of The Story of Stuff Project) explains, you are also buying into a system that uses toxic pesticides and chemicals to grow, bleach, and dye your shirt; uses fossil-fuel driven machines to card, sort, and weave your shirt; and exploits workers in foreign countries who don't make a living wage to sew your shirt.

So if extending the life of one measly little sock by darning it helps me feel like I'm making a difference, however miniscule, then I'll do it. Gosh darn it.

I'll close with a pertinent quote from Annie Leonard's book The Story of Stuff. (Emphasis mine.)

Cherish the T-shirt you have. Wear it and care for it with the same persevering love you have for an heirloom piece of jewelry. Resist the urge to replace it with the newest color or neckline. I keep my T-shirts until they're too worn to wear even to the gym, and then I turn them into rags... Because even though the price tag said $4.99... that doesn't come close to reflecting all the hidden costs or true value of one plain white cotton T-shirt.

Comparing Apples and Egg Yolks: Why Organic Food Costs More

As some of you may recall, a few weeks ago I attended the American Public Health Association (APHA) conference in Washington, DC. I attended sections in Food and Nutrition with names like "Farm To School Implementation," "Principles for a Healthy, Sustainable Food System," and "Farmers Markets & Fresh Produce in Urban, Underserved Communities".

Something I realized over the course of the conference was that the word "organic" was scarcely being used.* This surprised me. Given the many public health issues associated with problems like pesticide use and antibiotic resistance, I'd thought that conversation about organic agriculture would definitely be on the table.

I started to get a clue why this was the case when I talked to a woman from The Food Trust, a nonprofit in Philadelphia that works to increase fresh produce availability by creating farmers markets throughout the city. She told me that the farmers are conventional, because organic food would cost too much.

The idea that organic food is prohibitively expensive is a common one. Yes, it does cost more. And no doubt there are farmers out there who over-charge because they have customers in big cities they know will pay those prices. But overall, there are good reasons that organic food is a little more costly.

First of all, quality is an enormous factor. Organic and conventional foods are completely different products in that respect. An organic apple and a conventional apple are not the same, nor is a conventional chicken at all similar to a pastured, free-range chicken. There are fundamental nutritional differences - pastured animals have higher levels of nutrients such as omega 3 fatty acids and beta-carotene. Just compare the yolks of a grocery store egg and an organic, pastured egg - the color difference is astonishing. In his book In Defense of Food, Michael Pollan points out that by selecting produce for larger, higher producing, and more shelf stable specimens, the amount of nutrients in the produce has decreased dramatically. He says, for example, that an apple from the 1940s had three times the amount of iron as a conventionally grown apple today.

The costs of growing organically are also higher than conventional agriculture - it takes more time and more labor to be organic. (Anyone who has spent four hours hand-weeding can tell you that much.) An organic farmer who charged conventional prices would be out of work in short order. Additionally, organic certification is an expensive undertaking - farmers have to pay fees that can add up to thousands of dollars to organic certification agencies, not to mention the time they must spend organizing and filling out paperwork.

There are deeper reasons I think we're unwilling to pay extra for food in this country. Americans only spent on average 10% of their income on food in 2009, compared with 22% in 1949.We have a skewed idea of food cost due to our food production system, which externalizes costs to taxpayers in the forms of health care, workers' rights, and environmental sustainability.

When you break down the costs of organic foods to serving size amounts, it may surprise you. Check out this economic breakdown of a $100 turkey, for example - she estimates a $1.25 serving size cost when all is said and done. A $4 bunch of beets is also about $1.25 per serving. A half pound bag of lettuce mix at $6 a bag? For eight people, that's less than a dollar per serving. A soda, on the other hand, costs $1.50. A Big Mac is $4. Frankly, I call shenanigans on anyone who regularly spends $5 on a latte at Starbucks but says they can't afford fresh, local, organic produce.

Buying local/organic food does not have to cost that much. It can and should be affordable. And the best way to make it affordable is to purchase your food directly from the farmer, either through a CSA or at a farmers market.




*Of course, there are all kinds of issues about the use of the word "organic". Not all organic food is created equal - compare "industrial organic" farms in California to small, local family operations in your area. A lot of farms aren't certified organic because of the expense and the bureaucracy it involves, but if you take the time to talk to your farmers, you will often find that they do grow everything organically.

The Real Cost of Cheap Food

A couple weeks ago, a man who was coming to stay at the cottage with his family asked me, "So why is organic food so much more expensive than regular food?"

I have a hard time trying to decide what I found more jaw-dropping: the incredible scope of the question, or the sheer ignorance of someone coming to stay at our "green B&B".*

After a few seconds of furious thought, I was able to organize my brain somewhat and manage an explanation that didn't make me sound like a complete idiot. But afterwards, I started to think about the encounter. Is it really such a fantastic question? Many people just think of organic food as the "expensive" alternative. If you only compare grocery store prices, then yes, it is. But a lot more goes into it than that. For every "cheap" food item you buy, there are invisible costs somewhere that you are encouraging - costs that are taken out on you, your community, and every tax-payer in the country.

(WARNING: This is a long rant post.)

Health

When you buy a cheeseburger from your favorite fast food place, it probably seems like a good deal. Four bucks for a sandwich, side and drink? Sign me up.

But the hidden costs with cheap food are considerable. The "obesity epidemic" sweeping America is proof of that. One in three adults in the US is considered obese. The number of obese children has tripled since 1980, with 17% of children under the age of 20 considered obese today.

Noticeably, there are considerable racial, ethnic and income-related disparities in obesity. Obesity rates tend to be much higher in low-income neighborhoods. Hispanic children are far more likely than non-Hispanic children to be obese, and African Americans have the highest rates of adult obesity.

But what is the actual cost, in dollars? In 2008, medical costs resulting from obesity were estimated at $147 billion.** Also consider that conditions relating to obesity include type 2 diabetes, heart disease, stroke and some types of cancer. That doesn't include what the costs of lost productivity were in that year, or how much of that cost forwarded to the public as part of their tax money.

Environmental


I think everyone got tired of hearing about environmental problems after the Exxon-Valdez Oil Spill, but when the Australian government reports that the Great Barrier Reef is being significantly damaged due to agricultural chemicals, we have a problem.

Conventional agricultural practices result in a variety of long-term environmental problems. Tillage often subjects the land to severe erosion, for example. To wit - a 1950's topsoil survey of Virginia listed what is now Brightwood Vineyard and Farm as having six feet of topsoil. When Dean and Susan moved here ten years ago, the farm had two. And it takes a thousand years to build a foot of soil.

Then there's pest and weed management, which is what everyone thinks about when the question of environmental impact arises. While Monsanto might be engineering corn that can withstand application of Roundup, anyone who uses a product like that isn't thinking a few steps down the line. The GMO corn might be okay, but all the beneficial microbes in the soil are wiped out. Application of fungicides and pesticides do the same, killing everything in its path, and making the soil anaerobic and completely unfit for use for the next ten years. Runoff of these chemicals then has the predicted effect - tainting water sources, killing wildlife and native plants, and so on.

To counter the complete decimation of their soil, conventional farmers use NPK fertilizers that add "the big three" back into the soil - Nitrogen, Phosphorus, and Potassium. Other than the ridiculously over-simplified idea that these three nutrients are all crops need to be healthy (and we wonder why produce today has 40% fewer vitamins and minerals than produce from the 1940s, as Michael Pollan courteously explained in In Defense of Food), the application of fertilizer also has consequences for the surrounding environment.

Example: when I was in high school, back in good ol' Indiana, one summer something interesting happened. The run-off of fertilizers from lawns caused severe algae bloom in the Eagle Creek Reservoir, which happens to also be the primary water source for miles around. The algae killed off all the fish, and made the water taste like the inside of a toilet. The county then had to spend taxpayer money to mitigate the problem by getting rid of the algae and restocking the entire lake with fish.

Human Rights

Think about the rice selection at your local grocery store. At the low end of the selection, you have family-size bags of store-brand rice for maybe $2 or $3. At the other end of the scale are small one-pound bags of "specialty" rice - Arborio, perhaps, or wild rice mixes - at $6 or $7 each.

If you're like most people, you probably go for the $2 bag. It's the better deal, yes? But how is such a large amount so cheap?

The answer is most likely that it's taken out of the wages of the workers who cultivate it. Most large farms pay their workers a pittance - not even a living wage. This has been considered a problem in California for years - anyone who remembers the United Farm Workers strikes in the 1980's, led by Cesar Chavez, has an idea what I'm talking about. Our country, especially the agri-business, has a long and illustrious history of importing illegal workers who will work for a fraction of what American citizens would consider appropriate.***

Something like rice isn't usually grown in the US, though. It's grown instead in countries like India, China, South Korea. Not only do workers there have to contend with low pay, but the working conditions are often atrocious. A lot of pesticides that chemical companies like Monsanto and DOW spent years and millions of dollars developing are no longer legal in the United States; these chemicals are now sold to countries where they aren't illegal, creating hazardous working conditions for agricultural workers there.




The bottom line is if you are buying cheap food, then something is wrong. There is no such thing as "cheap food". With organic food purchased at a local farmer's market, you know that your money is going directly to the farmer, that no chemicals were used in the making of your produce, and that it is the healthy choice.

For a much less righteously angry and considerably shorter post on the topic of the externalized costs of cheap food, check out this post on Marion Nestle's blog.





*Lest I sound like a pretentious ass, let me explain that after observing five months worth of visitors, I can safely say that most of them are familiar with (and often eat lots of) organic food.
**Stats can be found at the CDC website.
***The question of illegal immigration is a large and unwieldy one - for a look at this practice, I suggest checking out the documentary Food, Inc.