Wednesday, March 16, 2011

"You're right in liking meat!" - American Beef Mania continues

The I ♥ Beef! campaign, a snazzy new advertising program that's trying to bolster interest in that most American of products, is definitely not the first time the meat industry has tried to use utter absurdity to beef up (ha) their sales.

I'm not sure what bothers me most about these advertisements. The poor grammer? The perfectly manicured nails that are painted to match the color of raw steak? The fact that it calls pork sausages "tasty little mouthfuls of flavor" and claims they are "cheery eating anytime"?

However creepy the meat advertisements of yore are, the Beef Board is working to counteract that by emphasizing beef's inherent sexiness. According to their beef checkoff-funded consumer market research, 50% of Americans think Filet Mignon is the best way to say "I love you." Oh baby.

Speaking of babies... they need meats too. Meats. Plural.

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